Words: Michelle Ruzzene
America’s K-beauty obsession is peaking, with the US now the world’s biggest K-beauty market. Fuelled by K-pop stars, binge-worthy K-dramas and glow-driving skincare, Hallyu — the Korean Wave is reshaping how Americans discover and shop beauty. Your shortcut to glass skin starts here, with our edit of K-beauty must-haves.

Wilson Victory Tech Jacket
From the course to the clubhouse. This fab jacket is sweat-friendly and ultra-lightweight. It’s the perfect protection for when the wind
buffs the fairways. Perforated side panels keep air flowing and the relaxed, modern silhouette turns heads. Get it. $148

TUMI Sport Duffel
Hit
the green with a bag personalized to your game. Choose to carry it as a duffel or backpack and add the embroidery of your choice. TUMI
brand ambassador Nelly Korda knows style and function are paramount and so do we. $695
KeepCup Ora Bottle in Nitro Pine
Why you'll love it! This KeepCup Ora Insulated Water Bottle allows you to sip through the straw or chug from the spout- one
bottle, two ways to drink. Made for all-day hydration! Perfect for 18-holes on the golf course or to take from your desk to
dinner. $50
Flag &
Bow x Kristen Nicholls Polo Sweatshirt — Dog in Golf Cart
A limited-edition collaboration celebrating women in golf. This relaxed polo sweatshirt puts a fresh spin on classic golf style with a
polished collar and the Dog in Golf Cart design. Even better, $5 from every sweatshirt sold will be donated to Puppies & Golf. $105