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10 Global Beauty Brands That Support Women's Sport

e.l.f. Cosmetics 
Product: Halo Glow Powder Filter – lightweight pressed powder for a soft-focus glow. 

Sports Support: Official partner The PWHL (Professional Women's Hockey League) and the NWSL (National Women's Soccer League)


Fenty Beauty & Fenty Skin 
Product: The Softer Side of Fenty Parfum - for Hair + Body 

Sports Support: Partnered with New York Liberty (WNBA).

Glossier 
Product: Universal Pro-Retinol – gentle daily retinol treatment.

Sports Support: Official beauty partner for USA Women’s Basketball & Olympic athletes.

Dove 
Product: Dove Regenerative facial range – dermocosmetic skincare launch.

Sports Support: Sponsor of NJ/NY Gotham FC; “Keep Her in the Game” initiative.


Charlotte Tilbury 
Product: Unreal Skin Sheer Glow Tint Foundation Stick – with hyaluronic acid.

Sports Support: Partnered with Dallas Cowboys Cheerleaders and F1 Academy.

Maybelline 
Product: Super Stay Teddy Tint and Lifter Glaze Lip Balm. Color Baby Tee.  

Sports Support: Partnered with WNBA Canada and Olympic athletes.

CeraVe  
Product: Vitamin C Serum and Eye Cream.

Sports Support: Super Bowl promotion; skincare messaging for athletes.


NYX Professional Makeup 
Product: Bear With Me Blur Foundation

Sports Support: WNBA team partnerships, including New York Liberty.

L'Oréal Paris  
Product: Lumi Glotion – Natural glow enhancer.  

Sports Support: Partnered with Arsenal Women (football).

Rimmel London  
Product: Wonder’Fully Real Mascara – for volume and definition.

Sports Support: Partnered with F1 Academy and motorsport athletes.




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