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10 Global Beauty Brands That Support Women's Sport

e.l.f. Cosmetics 
Product: Halo Glow Powder Filter – lightweight pressed powder for a soft-focus glow. 

Sports Support: Official partner The PWHL (Professional Women's Hockey League) and the NWSL (National Women's Soccer League)


Fenty Beauty & Fenty Skin 
Product: The Softer Side of Fenty Parfum - for Hair + Body 

Sports Support: Partnered with New York Liberty (WNBA).

Glossier 
Product: Universal Pro-Retinol – gentle daily retinol treatment.

Sports Support: Official beauty partner for USA Women’s Basketball & Olympic athletes.

Dove 
Product: Dove Regenerative facial range – dermocosmetic skincare launch.

Sports Support: Sponsor of NJ/NY Gotham FC; “Keep Her in the Game” initiative.


Charlotte Tilbury 
Product: Unreal Skin Sheer Glow Tint Foundation Stick – with hyaluronic acid.

Sports Support: Partnered with Dallas Cowboys Cheerleaders and F1 Academy.

Maybelline 
Product: Super Stay Teddy Tint and Lifter Glaze Lip Balm. Color Baby Tee.  

Sports Support: Partnered with WNBA Canada and Olympic athletes.

CeraVe  
Product: Vitamin C Serum and Eye Cream.

Sports Support: Super Bowl promotion; skincare messaging for athletes.


NYX Professional Makeup 
Product: Bear With Me Blur Foundation

Sports Support: WNBA team partnerships, including New York Liberty.

L'Oréal Paris  
Product: Lumi Glotion – Natural glow enhancer.  

Sports Support: Partnered with Arsenal Women (football).

Rimmel London  
Product: Wonder’Fully Real Mascara – for volume and definition.

Sports Support: Partnered with F1 Academy and motorsport athletes.




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PREVIOUS ISSUES TO READ


Launch Time! Women’s Golf Magazine Fall 2025

Inaugural Issue for the Americas

Danielle Kang Issue #42 2025

EDITOR'S PICKS


LULULEMON BEYONDFEEL WOMEN'S TRAIL RUNNING SHOE

Callaway Women’s Quantum Max Driver
The standout feature of this new driver is its Tri‑Force Face Technology, which integrates titanium, poly‑mesh, and carbon fibre. Unlike previous AI faces, this "Quantum" leap uses military-grade polymers to allow for more flex and faster recovery across the entire face, resulting in unprecedented ball speeds!

$649.99

PXG BATTLE READY II  BLACKJACK PUTTER

Golf Pride Zero Taper Putter Grip
Designed for golfers who prefer to putt with the same feel in both hands – Zero Taper features a parallel-style shape for even feel in the top and bottom hand, for a consistent stroke no matter the distance. Give it a whirl, golfer girls and improve your putting confidence.

$34.99

OGIO Woodē Hybrid Golf Bag


Araminta James AJ Waffle Short Sleeve Top Poppy Red

Great for the driving range! This extra cute short-sleeve lightweight polo features a terry towelling hemline, metal snaps and embroidered design on the front. Pair it with their Chilli Terry Short in white.

$107

Women's UA Undeniable Signature Duffle

Tumi Sport Golf Divot Tool
This monogrammable, gold-toned divot tool elevates your golf game with a magnetic ball marker and premium leather case. Bonus points for the integrated bottle opener.

$135